A good name is rather to be chosen than riches.

King Solomon
Why Choosing the Right Name will Make You more Memorable

Why Choosing the Right Name will Make You more Memorable

Posted by martin.parnell |

I was browsing through the MSN UK website and came across this story about a baby rhino, born in Pembrokeshire, West Wales: The first rhino to be born in Wales is looking for a name – and the public is being asked to help. The young Eastern black rhino was born at Folly Farm Adventure Park and Zoo on January 16 to first-time mum Dakima after a 15-month pregnancy. 

Now staff at the zoo have asked the public for help coming up with a suitable name for the calf. In a Facebook post, they wrote: “He’s the first rhino to be born in Wales and we’re very proud of this. So, we’re after some name suggestions with a Welsh theme.  “This can either be a Welsh word or a Welsh name (we’d love to hear the meaning behind it).” Among the names being suggested were Glynn, Rhion and Llwyd, which means grey in Welsh. 

It reminded me of a blog I posted, in June 2016, entitled From Gerry to Humperdinck, it’s all in the name. The blog was all about choosing the right name for anything from a baby to the title of a book or a business. So, I’m reposting it here, for anyone who didn’t read the original: 

An item, on MSN UK, reported that a woman, in England had been banned from naming her baby daughter Cyanide. One can only imagine the problems it might have caused until the girl reached an age when she could, if she wished, opt to be called something different. On CBC Radio, recently, a lady phoned in and mentioned that she was listening along with her grandson, Beowulf.  Now, personally, I think that’s a fantastic name and, for me, conjures up an image of someone who is strong and adventurous. 

Gerry Dorsey was an English singer who, in the 1960’s couldn’t get a record deal. He changed his name to Engelbert Humperdinck and soon after was signed by Decca records. He had several top-selling hits in both the UK and the US. This got me thinking about names and how we can make judgements based on hearing them. This can apply to people, objects and businesses. 

There is a whole science devoted to choosing the right name and how to market it. Numerous articles have been written about the way the right name can quickly be adopted into our culture. It’s interesting how certain brand names become so familiar that we instinctively know what someone is talking about, when we say them e.g. Kleenex, Hoover, Jacuzzi, Thermos, Trampoline.

When the first Starbucks opened in Seattle's Pike Place Market, in 1971, it didn't sell coffee drinks, just beans. The founders considered naming it after Captain Ahab’s boat, from the novel Moby Dick, but, according to a Starbucks spokesperson, changed their mind when a friend tried out the tagline "Have a cup of Pequod." and, instead, named itafter Captain Ahab's first mate, Starbuck. 

The most difficult choices I’ve had to make, when naming anything, have been deciding on the titles of my three books and how to brand my business. I decided it would be best to create a tag line that relates to what I’m best known for, which includes completing numerous endurance events, running 250 marathons, in one year and is aligned to my promise statement i.e. “Set Goals, Overcome Obstacles and Achieve Outstanding Results.” After much deliberation I came up with the tag line ‘”Finish the Race Attitude” and the book titles MARATHON QUEST, RUNNING TO THE EDGE and THE SECRET MARATHON. 

What names strike you as “perfect” for a particular product or service? Do you use a tagline that reflects something about you or what you can deliver? Remember, it’s all in the name.

If you have a name that you think might be appropriate for that baby rhino, send your suggestion to info@folly-farm.co.uk or contact them via Facebook.

About the Author

Martin Parnell is the Best-Selling author of MARATHON QUEST and RUNNING TO THE EDGE and his final book in the Marathon Trilogy, THE SECRET MARATHON-Empowering women and girls in Afghanistan through sport, was released on October 30th 2018. He speaks on having a “Finish the Race Attitude – Set Goals, Overcome Obstacles and Achieve Outstanding Results” and has written for, or been covered by CNNBBCCBCThe Huffington Post, The Globe and Mail, The National Post, Runners World, Men’s Journal, Canadian Business, and Maclean’s.

In a five year period, from 2010 to 2014, Martin completed 10 extreme endurance “Quests” including running 250 marathons in one year and raising $1.3m for the humanitarian organization Right To Play. In 2016 he ran the Marathon of Afghanistan in support of Afghan women and girls running for equality and his film “The Secret Marathon” was released in late 2019. Find out more about Martin at www.martinparnell.com  and see what he can do for you in the long run.

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Every kid is one caring adult away from being a success story.

Josh Skipp
The Boys and Girls Club of Cochrane and Area

The Boys and Girls Club of Cochrane and Area

Posted by martin.parnell |

Fund raising for the 2019 Year End Run / Walk for the Boys and Girls Club of Cochrane and Area came to an end on January 31st. In total $9,250 was raised for “The Club” towards a target of $10,000. Donations came from across the community including Footstock Weekend, Downunder Travel, Rotary Club of Cochrane and Fenton Automotive. 

Also, a huge thank you goes out to the sponsors who included the Town of Cochrane, Spray Lake Sawmills Family Sports Centre, Cochrane Eagle, Cochrane Times, Ink’d Graphics, IMPACT Magazine, Cochrane Red Rock Running Club, Cochrane Library and Patsy’s Place. 

The Boys & Girls Club of Cochrane & Area (BGCCA) is a non-profit organization that serves youth and families throughout Cochrane and surrounding area for over 25 years. During critical out-of-school hours, BGCCA offers a safe space where children and youth can explore their interests, develop their strengths, and realize positive outcomes in self-expression, academics, healthy living, physical activity, mental health, and more. 

In the 2018 Annual Report, Jill Bilodeau, Executive Director, stated that “At a glance, 2018 was our biggest year in terms of growth and expansion of our locations, programs, services, and the community we serve. As promised in 2017, our club increased its capacity while continuously providing standard, quality service to our dedicated community. 

After realizing the need of the community for a dedicated youth space, and with the overwhelming support of the community - we fostered The CLUB. The CLUB symbolizes more than a hangout place - it embodies our mission to provide youth with a safe, supportive place where new opportunities, positive relationships and confidence are found. 

As the first teen space in Cochrane and area, we are devoted to providing youth with services and support such as Life Skill Workshops, LGBTQ2S+ support, musical expression, all year outreach programming, tutoring, drop-in, and of course themed parties. We are especially thankful to the community for assisting us in providing youth with an inspiring place to face some of the most difficult challenges during their vulnerable years. We are grateful for each individual and organization involved in creating a vision for The CLUB. “ 

In 2018 there were 531 visits to The Club by Cochrane and Area Youth. In 2019 this figure had jumped to 2038 visits. 

It is very clear that the job is not done and I’m very pleased to announce that the “New Year’s Eve Martin Parnell Walk / Run” will take place on Thursday December 31st 2020 at the Spray Lake Sawmills Family Sports Centre. It will be hosted and run by the Boys and Girls Club of Cochrane and the funds raised will allow them to continue to support the local youth into the future.

About the Author

Martin Parnell is the Best-Selling author of MARATHON QUEST and RUNNING TO THE EDGE and his final book in the Marathon Trilogy, THE SECRET MARATHON-Empowering women and girls in Afghanistan through sport, was released on October 30th 2018. He speaks on having a “Finish the Race Attitude – Set Goals, Overcome Obstacles and Achieve Outstanding Results” and has written for, or been covered by CNNBBCCBCThe Huffington Post, The Globe and Mail, The National Post, Runners World, Men’s Journal, Canadian Business, and Maclean’s.

In a five year period, from 2010 to 2014, Martin completed 10 extreme endurance “Quests” including running 250 marathons in one year and raising $1.3m for the humanitarian organization Right To Play. In 2016 he ran the Marathon of Afghanistan in support of Afghan women and girls running for equality and his film “The Secret Marathon” was released in late 2019. Find out more about Martin at www.martinparnell.com  and see what he can do for you in the long run. 

 

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Every great move forward in your life begins with a leap of faith, a step into the unknown.

Brian Tracy, Speaker and Author
Running around the World – All 40,075 Kilometers

Running around the World – All 40,075 Kilometers

Posted by martin.parnell |

Sometimes you take a leap of faith and you have no idea where it’s going to lead. You make a decision that takes you out of your comfort zone and things are never the same again. 

This happened to me on Friday, December 20th 2002. It was a snowy day in Sudbury, Ontario and in the late afternoon I got a call from my brother Peter. After some small talk he came to the reason he called……… he wanted to challenge me to a marathon. Without hesitation I accepted and hung up. 

Now, the problem was I was 47 years old, over-weight and had never run. However, you never back-down from a challenge from a younger brother. That night I put on my tennis shoes, cotton pants, fleece top, toque and mitts and headed out. I ran one kilometer out and one kilometer back. It was terrible.

The next day I ran 2 kms out and 2 kms back and it was twice as bad. I realised I needed help so I joined the Sudbury Rocks Running club. Under the guidance of Vince Perdue and other members of the club, they taught me about what to wear, hydration, nutrition, electrolytes and pacing. My running journey had begun. 

Fast forward to 6.00pm Monday February 17th 2020 and I have just finished 15 km on the treadmill as part of my Boston 2020 training. Now, that was 17 years 59 days (6,298 days) ago and over that time I’ve covered 40,075 kms which happens to be the circumference of the earth. 

So what happened between that snowy day in Sudbury and yesterday’s treadmill run? Well, here are some of the adventures running took me on with RUNNING THE WORLD BY THE NUMBERS: 

  • 2.0 km           First run on December 20th 2002
  • 3.0 km            The Secret 3k, Global
  • 5.0 km            Footstock 5 km, Cochrane, Alberta
  • 10.0 km          Terry Fox, all over Canada
  • 12.0 km          Grim Challenge, UK
  • 16.0 km          Gorilla run, Calgary
  • 21.1 km          Ottawa Half Marathon
  • 42.2 km          Calgary Marathon
  • 42.2 km          London Marathon
  • 42.2 km          Marathon of Afghanistan
  • 48.0 km          Yukon Arctic Ultra
  • 80.0 km          Fernie Ultra
  • 82.1 km          Golden Ultra
  • 90.0 km          Comrades Marathon, South Africa
  • 100.0 km        Rarotonga Quest, Cook Islands
  • 106.0 km        Mount Kilimanjaro, Tanzania
  • 126.6 km        Boston (2004, 2008, 2010)
  • 125.00 km      Canadian Death Race
  • 146.00 km      Sinister Seven Ultra
  • 160.00 km      Lost Souls Ultra
  • 193.00 km      TransRockies Stage Race
  • 1014.0 km      South West Coast of England
  • 10,550 km      Running 250 marathons in one year
  • 40,075 km     Complete Running the World on February 17th 2020 

So the first spin around the earth is done and it’s been a blast. Time to turn around and head back the other way. Who know what challenges and adventures there will be on the return journey.

About the Author

Martin Parnell is the Best-Selling author of MARATHON QUEST and RUNNING TO THE EDGE and his final book in the Marathon Trilogy, THE SECRET MARATHON-Empowering women and girls in Afghanistan through sport, was released on October 30th 2018. He speaks on having a “Finish the Race Attitude – Set Goals, Overcome Obstacles and Achieve Outstanding Results” and has written for, or been covered by CNNBBCCBCThe Huffington Post, The Globe and Mail, The National Post, Runners World, Men’s Journal, Canadian Business, and Maclean’s.

In a five year period, from 2010 to 2014, Martin completed 10 extreme endurance “Quests” including running 250 marathons in one year and raising $1.3m for the humanitarian organization Right To Play. In 2016 he ran the Marathon of Afghanistan in support of Afghan women and girls running for equality and his film “The Secret Marathon” was released in late 2019. Find out more about Martin at www.martinparnell.com  and see what he can do for you in the long run.

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