A good name is rather to be chosen than riches.

King Solomon
Why Choosing the Right Name will Make You more Memorable

Why Choosing the Right Name will Make You more Memorable

Posted by martin.parnell |

I was browsing through the MSN UK website and came across this story about a baby rhino, born in Pembrokeshire, West Wales: The first rhino to be born in Wales is looking for a name – and the public is being asked to help. The young Eastern black rhino was born at Folly Farm Adventure Park and Zoo on January 16 to first-time mum Dakima after a 15-month pregnancy. 

Now staff at the zoo have asked the public for help coming up with a suitable name for the calf. In a Facebook post, they wrote: “He’s the first rhino to be born in Wales and we’re very proud of this. So, we’re after some name suggestions with a Welsh theme.  “This can either be a Welsh word or a Welsh name (we’d love to hear the meaning behind it).” Among the names being suggested were Glynn, Rhion and Llwyd, which means grey in Welsh. 

It reminded me of a blog I posted, in June 2016, entitled From Gerry to Humperdinck, it’s all in the name. The blog was all about choosing the right name for anything from a baby to the title of a book or a business. So, I’m reposting it here, for anyone who didn’t read the original: 

An item, on MSN UK, reported that a woman, in England had been banned from naming her baby daughter Cyanide. One can only imagine the problems it might have caused until the girl reached an age when she could, if she wished, opt to be called something different. On CBC Radio, recently, a lady phoned in and mentioned that she was listening along with her grandson, Beowulf.  Now, personally, I think that’s a fantastic name and, for me, conjures up an image of someone who is strong and adventurous. 

Gerry Dorsey was an English singer who, in the 1960’s couldn’t get a record deal. He changed his name to Engelbert Humperdinck and soon after was signed by Decca records. He had several top-selling hits in both the UK and the US. This got me thinking about names and how we can make judgements based on hearing them. This can apply to people, objects and businesses. 

There is a whole science devoted to choosing the right name and how to market it. Numerous articles have been written about the way the right name can quickly be adopted into our culture. It’s interesting how certain brand names become so familiar that we instinctively know what someone is talking about, when we say them e.g. Kleenex, Hoover, Jacuzzi, Thermos, Trampoline.

When the first Starbucks opened in Seattle's Pike Place Market, in 1971, it didn't sell coffee drinks, just beans. The founders considered naming it after Captain Ahab’s boat, from the novel Moby Dick, but, according to a Starbucks spokesperson, changed their mind when a friend tried out the tagline "Have a cup of Pequod." and, instead, named itafter Captain Ahab's first mate, Starbuck. 

The most difficult choices I’ve had to make, when naming anything, have been deciding on the titles of my three books and how to brand my business. I decided it would be best to create a tag line that relates to what I’m best known for, which includes completing numerous endurance events, running 250 marathons, in one year and is aligned to my promise statement i.e. “Set Goals, Overcome Obstacles and Achieve Outstanding Results.” After much deliberation I came up with the tag line ‘”Finish the Race Attitude” and the book titles MARATHON QUEST, RUNNING TO THE EDGE and THE SECRET MARATHON. 

What names strike you as “perfect” for a particular product or service? Do you use a tagline that reflects something about you or what you can deliver? Remember, it’s all in the name.

If you have a name that you think might be appropriate for that baby rhino, send your suggestion to info@folly-farm.co.uk or contact them via Facebook.

About the Author

Martin Parnell is the Best-Selling author of MARATHON QUEST and RUNNING TO THE EDGE and his final book in the Marathon Trilogy, THE SECRET MARATHON-Empowering women and girls in Afghanistan through sport, was released on October 30th 2018. He speaks on having a “Finish the Race Attitude – Set Goals, Overcome Obstacles and Achieve Outstanding Results” and has written for, or been covered by CNNBBCCBCThe Huffington Post, The Globe and Mail, The National Post, Runners World, Men’s Journal, Canadian Business, and Maclean’s.

In a five year period, from 2010 to 2014, Martin completed 10 extreme endurance “Quests” including running 250 marathons in one year and raising $1.3m for the humanitarian organization Right To Play. In 2016 he ran the Marathon of Afghanistan in support of Afghan women and girls running for equality and his film “The Secret Marathon” was released in late 2019. Find out more about Martin at www.martinparnell.com  and see what he can do for you in the long run.

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Every kid is one caring adult away from being a success story.

Josh Skipp
The Boys and Girls Club of Cochrane and Area

The Boys and Girls Club of Cochrane and Area

Posted by martin.parnell |

Fund raising for the 2019 Year End Run / Walk for the Boys and Girls Club of Cochrane and Area came to an end on January 31st. In total $9,250 was raised for “The Club” towards a target of $10,000. Donations came from across the community including Footstock Weekend, Downunder Travel, Rotary Club of Cochrane and Fenton Automotive. 

Also, a huge thank you goes out to the sponsors who included the Town of Cochrane, Spray Lake Sawmills Family Sports Centre, Cochrane Eagle, Cochrane Times, Ink’d Graphics, IMPACT Magazine, Cochrane Red Rock Running Club, Cochrane Library and Patsy’s Place. 

The Boys & Girls Club of Cochrane & Area (BGCCA) is a non-profit organization that serves youth and families throughout Cochrane and surrounding area for over 25 years. During critical out-of-school hours, BGCCA offers a safe space where children and youth can explore their interests, develop their strengths, and realize positive outcomes in self-expression, academics, healthy living, physical activity, mental health, and more. 

In the 2018 Annual Report, Jill Bilodeau, Executive Director, stated that “At a glance, 2018 was our biggest year in terms of growth and expansion of our locations, programs, services, and the community we serve. As promised in 2017, our club increased its capacity while continuously providing standard, quality service to our dedicated community. 

After realizing the need of the community for a dedicated youth space, and with the overwhelming support of the community - we fostered The CLUB. The CLUB symbolizes more than a hangout place - it embodies our mission to provide youth with a safe, supportive place where new opportunities, positive relationships and confidence are found. 

As the first teen space in Cochrane and area, we are devoted to providing youth with services and support such as Life Skill Workshops, LGBTQ2S+ support, musical expression, all year outreach programming, tutoring, drop-in, and of course themed parties. We are especially thankful to the community for assisting us in providing youth with an inspiring place to face some of the most difficult challenges during their vulnerable years. We are grateful for each individual and organization involved in creating a vision for The CLUB. “ 

In 2018 there were 531 visits to The Club by Cochrane and Area Youth. In 2019 this figure had jumped to 2038 visits. 

It is very clear that the job is not done and I’m very pleased to announce that the “New Year’s Eve Martin Parnell Walk / Run” will take place on Thursday December 31st 2020 at the Spray Lake Sawmills Family Sports Centre. It will be hosted and run by the Boys and Girls Club of Cochrane and the funds raised will allow them to continue to support the local youth into the future.

About the Author

Martin Parnell is the Best-Selling author of MARATHON QUEST and RUNNING TO THE EDGE and his final book in the Marathon Trilogy, THE SECRET MARATHON-Empowering women and girls in Afghanistan through sport, was released on October 30th 2018. He speaks on having a “Finish the Race Attitude – Set Goals, Overcome Obstacles and Achieve Outstanding Results” and has written for, or been covered by CNNBBCCBCThe Huffington Post, The Globe and Mail, The National Post, Runners World, Men’s Journal, Canadian Business, and Maclean’s.

In a five year period, from 2010 to 2014, Martin completed 10 extreme endurance “Quests” including running 250 marathons in one year and raising $1.3m for the humanitarian organization Right To Play. In 2016 he ran the Marathon of Afghanistan in support of Afghan women and girls running for equality and his film “The Secret Marathon” was released in late 2019. Find out more about Martin at www.martinparnell.com  and see what he can do for you in the long run. 

 

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Every great move forward in your life begins with a leap of faith, a step into the unknown.

Brian Tracy, Speaker and Author
Running around the World – All 40,075 Kilometers

Running around the World – All 40,075 Kilometers

Posted by martin.parnell |

Sometimes you take a leap of faith and you have no idea where it’s going to lead. You make a decision that takes you out of your comfort zone and things are never the same again. 

This happened to me on Friday, December 20th 2002. It was a snowy day in Sudbury, Ontario and in the late afternoon I got a call from my brother Peter. After some small talk he came to the reason he called……… he wanted to challenge me to a marathon. Without hesitation I accepted and hung up. 

Now, the problem was I was 47 years old, over-weight and had never run. However, you never back-down from a challenge from a younger brother. That night I put on my tennis shoes, cotton pants, fleece top, toque and mitts and headed out. I ran one kilometer out and one kilometer back. It was terrible.

The next day I ran 2 kms out and 2 kms back and it was twice as bad. I realised I needed help so I joined the Sudbury Rocks Running club. Under the guidance of Vince Perdue and other members of the club, they taught me about what to wear, hydration, nutrition, electrolytes and pacing. My running journey had begun. 

Fast forward to 6.00pm Monday February 17th 2020 and I have just finished 15 km on the treadmill as part of my Boston 2020 training. Now, that was 17 years 59 days (6,298 days) ago and over that time I’ve covered 40,075 kms which happens to be the circumference of the earth. 

So what happened between that snowy day in Sudbury and yesterday’s treadmill run? Well, here are some of the adventures running took me on with RUNNING THE WORLD BY THE NUMBERS: 

  • 2.0 km           First run on December 20th 2002
  • 3.0 km            The Secret 3k, Global
  • 5.0 km            Footstock 5 km, Cochrane, Alberta
  • 10.0 km          Terry Fox, all over Canada
  • 12.0 km          Grim Challenge, UK
  • 16.0 km          Gorilla run, Calgary
  • 21.1 km          Ottawa Half Marathon
  • 42.2 km          Calgary Marathon
  • 42.2 km          London Marathon
  • 42.2 km          Marathon of Afghanistan
  • 48.0 km          Yukon Arctic Ultra
  • 80.0 km          Fernie Ultra
  • 82.1 km          Golden Ultra
  • 90.0 km          Comrades Marathon, South Africa
  • 100.0 km        Rarotonga Quest, Cook Islands
  • 106.0 km        Mount Kilimanjaro, Tanzania
  • 126.6 km        Boston (2004, 2008, 2010)
  • 125.00 km      Canadian Death Race
  • 146.00 km      Sinister Seven Ultra
  • 160.00 km      Lost Souls Ultra
  • 193.00 km      TransRockies Stage Race
  • 1014.0 km      South West Coast of England
  • 10,550 km      Running 250 marathons in one year
  • 40,075 km     Complete Running the World on February 17th 2020 

So the first spin around the earth is done and it’s been a blast. Time to turn around and head back the other way. Who know what challenges and adventures there will be on the return journey.

About the Author

Martin Parnell is the Best-Selling author of MARATHON QUEST and RUNNING TO THE EDGE and his final book in the Marathon Trilogy, THE SECRET MARATHON-Empowering women and girls in Afghanistan through sport, was released on October 30th 2018. He speaks on having a “Finish the Race Attitude – Set Goals, Overcome Obstacles and Achieve Outstanding Results” and has written for, or been covered by CNNBBCCBCThe Huffington Post, The Globe and Mail, The National Post, Runners World, Men’s Journal, Canadian Business, and Maclean’s.

In a five year period, from 2010 to 2014, Martin completed 10 extreme endurance “Quests” including running 250 marathons in one year and raising $1.3m for the humanitarian organization Right To Play. In 2016 he ran the Marathon of Afghanistan in support of Afghan women and girls running for equality and his film “The Secret Marathon” was released in late 2019. Find out more about Martin at www.martinparnell.com  and see what he can do for you in the long run.

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The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails.

William Arthur Ward – American Author
How Changes in the Workplace may Affect Employees

How Changes in the Workplace may Affect Employees

Posted by martin.parnell |

Over the past few days, our town of Cochrane, North West of Calgary, has been experiencing a Chinook. One of the most striking features of this weather phenomenon is the Chinook arch, a band of stationary stratus clouds, which can look like threatening storm clouds, although they rarely produce rain or snow but can crate stunning sunrises and sunsets. So, what is the definition of a Chinook?

According to L.C. Nkemdirim, in the Canadian Encyclopaedia online, posted February 2006:  “In Canada, the Chinook belt lies almost exclusively within southern and central Alberta. The wind occurs in every season, but it is more distinctive and numerous in the winter, when the unseasonable warming it brings differentiates it from the normal cold winter weather.

A Chinook is a warm, dry, gusty, westerly wind that blows down the Rocky Mountains into the eastern slopes and the western prairies. The Chinook, a native word meaning "snow eater," belongs to a family of winds experienced in many parts of the world where long mountain chains lie more or less at right angles to the prevailing wind.

In south-western Alberta, one in 3 winter days is a Chinook day; its frequency drops to one in 5 in the northeast. The maximum daily temperature anomaly associated with the wind ranges from +13°C in the northwest to +25°C in the southeast. The temperature rise at the onset of the event is abrupt and steep; an increase of 27°C in 2 minutes has been observed.

In Scientific terms “The warmth of the Chinook is derived primarily from 2 non- mutually exclusive sources. Firstly, the replacement of arctic air (the mean temperature at Calgary's elevation is -24°C) by maritime air (-2°C) improves surface temperatures.

Secondly, if the down slope flow occurs following a loss of moisture through precipitation on the windward side of the mountain, the heat used to change the water into vapour (latent heat) is returned to the air parcel and warms it. The down slope flow leeward of the mountain warms the wind further, reducing its relative humidity sometimes down to 25% or less. Wind speed ranges from 16 km/h to 60 km/h, gusting to 100 km/h.

The Chinook melts snow, dries soil, desiccates vegetation and is a factor in soil erosion. Most people appreciate the Chinook because it is a pleasant break from the frigid winter temperatures characteristic of the region. However, a significant minority complain of discomforts ranging from headaches and earaches to depression and attempted suicide.” 

So, if you live in Alberta, you could define a Chinook as a warm wind that blows in, unpredictably, from time to time, causes changes for a while and then leaves. 

Sounds a bit like some of the people who might appear in you workplace. 

Apart from customers, a visiting dignitary or someone from head office, there are several ways in which the general flow of the workplace may be affected, by people who come and go, including part-time workers, multiple job holders, and those in short-duration jobs. Sometimes, production activities may require the bringing together of groups of individuals specific projects. Stages of projects change and this may require the addition of temporary staff or the letting go of those surplus to requirements. 

Certain types of work exhibit high pace of job and worker reallocation. There is more opportunity for “job hopping”, for promotion and other types of career opportunity and workers are more geographically mobile. Additionally, it may not be just the people who come and go that are causing the most significant changes in the workplace, they can also occur with the constantly advances in technology.

In a paper published in 2017, on the National Academies of Science, Engineering and Medicine website, entitled Information Technology and the U.S. Workforce: Where Are We and Where Do We Go from Here? We are told:

“Technological advances can create enormous economic and other benefits, but can also lead to significant changes for workers. IT and automation can change the way work is conducted, by augmenting or replacing workers in specific tasks. This can shift the demand for some types of human labour, eliminating some jobs and creating new ones. Information Technology and the U.S. Workforce explores the interactions between technological, economic, and societal trends and identifies possible near-term developments for work. This report emphasizes the need to understand and track these trends and develop strategies to inform, prepare for, and respond to changes in the labour market.”

If you are a part-time worker, changes can be particularly stressful, as you may not be there, when changes are implemented. On theBusiness Daily website, onMay 25, 2017, Chad Brooks considers this in a study based on surveys of 1,500 U.S. adults who were employed full or part time or were self-employed. The article is entitled Change in the Workplace Stresses Your Employees Out Most and states:

 “While employers usually enact change to improve the workplace, new research shows it can actually have the opposite effect. A study from the American Psychological Association (APA) found that organization changes, such as restructuring, budgetary modifications, new IT or human resources systems, or new leadership, can lead to employees who are overly stressed, have less trust in their employers and have a greater desire to find new jobs.

Change is quite common in most workplaces. Half of the U.S. workers surveyed have been, currently are or expect to be affected by organizational changes in the next year. Employees impacted by change are more than twice as likely to suffer from chronic stress. Specifically, 55 percent of employees experiencing recent or current change reported prolonged stress, compared to just 22 percent of those who had no recent, current or anticipated change

In addition, workers experiencing change were also four times as likely to have physical health ailments – which could be any symptom, including headaches, stiff necks, dizziness or shortness of breath – as those who didn't face any workplace changes. They also ate more and smoked cigarettes more during the workday than they did outside of work.

Mental and physical health issues aren't the only problems organizational change causes. The study found that U.S. workers who reported recent or current change were more likely to have work-life balance conflict, feel cynical and negative toward others during the workday, and have lower job satisfaction and significantly less trust in their employers.

The research also revealed that employees experiencing change are more than three times as likely to look for a new employer in the coming year compared to those with no recent, current or anticipated change. 

Change is inevitable in organizations, and when it happens, leadership often underestimates the impact those changes have on employees," said David Ballard, head of APA's Center for Organizational Excellence, in a statement, "If they damage their relationship with employees, ratchet up stress levels, and create a climate of negativity and cynicism in the process, managers can wind up undermining the very change efforts they’re trying to promote.

The research found that the negative feelings could be attributed to a level of scepticism employees have in their employer when change is enacted. Nearly 30 percent of all the workers surveyed said they believe management has a hidden agenda for instituting change, with 31 percent saying they believe employers have different motives and agendas for enacting change from what they say publicly. Additionally, 28 percent believe organizations try to cover up the real reasons for changes.”

Whether the changes that take place are short-lived, like the Chinook or having a longer-lasting impact, people react to change in varying ways. 

For some, the appearance of a Chinook is an opportunity to throw off those winter layers and embrace the warm air. For others, it can bring on a debilitating headache. 

One thing we do know, as in a change in the workplace, that Chinook is going to occur at one time or another; it’s just finding our own way to deal with it.

About the Author

Martin Parnell is the Best-Selling author of MARATHON QUEST and RUNNING TO THE EDGE and his final book in the Marathon Trilogy, THE SECRET MARATHON-Empowering women and girls in Afghanistan through sport, was released on October 30th 2018. He speaks on having a “Finish the Race Attitude – Set Goals, Overcome Obstacles and Achieve Outstanding Results” and has written for, or been covered by CNNBBCCBCThe Huffington Post, The Globe and Mail, The National Post, Runners World, Men’s Journal, Canadian Business, and Maclean’s.

In a five year period, from 2010 to 2014, Martin completed 10 extreme endurance “Quests” including running 250 marathons in one year and raising $1.3m for the humanitarian organization Right To Play. In 2016 he ran the Marathon of Afghanistan in support of Afghan women and girls running for equality and his film “The Secret Marathon” was released in late 2019. Find out more about Martin at www.martinparnell.com  and see what he can do for you in the long run.

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